In today’s volatile economic climate, founders face more pressure than ever to turn early momentum into sustainable growth.
For underrepresented founders—who too often navigate these challenges with fewer resources and less access—resilience isn’t optional, it’s essential. This 90-minute hands-on workshop from Startup IQ, a leader in supporting diverse and global founders, equips you with practical Go-To-Market (GTM) strategies to strengthen your startup’s foundation, refine your customer focus, and build scalable systems that can weather economic uncertainty.
What You'll Learn & Do:
Define your Ideal Customer using a clear, adaptable ICP framework
Map your GTM strategy using a proven canvas tailored for real-world constraints
Identify your North Star Metric to stay focused on what drives meaningful growth
Confront economic headwinds by developing one key initiative to mitigate external risks like tariffs, inflation, and funding shifts
Audit and upgrade your processes for scale, accountability, and resilience
Workshop Agenda:
Context Setting (10 min): The real startup landscape for underrepresented founders today
Targeting Your Ideal Customer (10 min): Live framework walkthrough + hands-on ICP exercise
Refining Your GTM Strategy (15 min): Strategic mapping + choosing your growth compass (NSM)
Facing Market Pressures (10 min): SWOT analysis with a focus on competitive and economic dynamics
Building for Resilience (10 min): Quick audit of sales, marketing, and delivery systems
Action Planning + Q&A (15 min): Synthesize your next move and access Startup IQ's GTM toolkit
Who Should Attend:
Underrepresented startup founders in NYC—whether you’re just gaining traction or scaling up, this workshop will help you refine your GTM playbook and lead with clarity and confidence in any climate.