Services

Traction is the only currency

Startup IQ gives founders what they actually need—clarity, traction, and expert GTM guidance.

We help early-stage teams fix what’s not working, find what will, and move faster with less guesswork. Whether you're stuck on customer fit, messaging, or how to get your first real sales—we’ve done it, and we’ll help you do it too.

No fluff. Just actionable, founder-focused support that gets results.

Who We Help

Venture losses or startup failures are not only caused by a flawed thesis at entry, but by insufficient scrutiny after the capital is deployed.

Investors often shift attention to new deals, fund activity, and broader portfolio demands, while founders continue to shape the narrative through updates and board materials.

The result is that visible growth can mask more serious issues underneath.

Startup Founders

If you’re a Seed to Series A tech founder, getting your Go-to-Market strategy right is the difference between scaling or stalling. Need to pressure-test your strategy? Save your runway? Get to traction faster? We can help.

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Startup IQ partners with investors and founders to validate the foundational assumptions that determine whether a startup is ready to scale.

Our methodology is built around five critical “Fits”: Founder - Problem Fit, Customer - Problem Fit, Problem - Solution Fit, Product - Market Fit, and Business - Revenue Model Fit.

Collectively they reveal the true health of a venture beneath its surface-level traction.

Investors

Startup IQ partners with leading accelerators and incubators to give founders expert GTM support to turn ideas into scalable businesses. Adding Startup IQ to your teams will accelerate success and mitigate risk.

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Accelerators

At Startup IQ, we help Venture Capital firms, Private Equity funds, and other early-stage tech investors boost portfolio performance by supporting their founders with expert Go-to-Market guidance.

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Simple and flexible pricing

Startup IQ Founders Office Hours is a subscription-based advisory service that provides early-stage founders with a live 90-minute virtual session each week.

The service is designed to help founders navigate the critical decisions that shape company performance, including go-to-market execution, customer traction, messaging, future round preparedness, and other emerging business challenges.

We offer a cost-effective way to extend practical, objective support to portfolio companies, helping identify execution risks early, mitigate issues before they become larger problems, and improve founder decision-making between financing milestones.

Our subscription also includes access to a private Slack channel for short questions in-between the weekly virtual meeting.